Recent articles


Branding Beyond the Logo

· March 6th

It’s Friday and the week has been long and busy. You’ve made plans to go out to a restaurant that everyone’s talking about, and you get there early out of fear of having to wait two plus hours for a seat, it’s one of those “we don’t take reservations” places. The restaurant is in an up-and-coming neighborhood where the rent is cheap enough to focus on…

Avoiding Bad UX

· February 13th

How many times have you lost 30 minutes infinite-scrolling through “You grew up in the 90’s if…” articles, or found yourself clicking deep in a stranger’s wedding album, or—god forbid— realize you’re way more knowledgeable about current celebrities than you ever intended to be? I can’t tell you how often I’ve caught myself in this trap, and how guilty I feel when I do…

Talking digital publishing, design and life with Cat Noone

· February 6th

Cat Noone is a designer, s’mores lover, magazine fanatic and is convinced humming a good tune is the recipe to happiness. Currently residing in Berlin, Germany, Cat’s work has become recognized for it’s simple and unique playful aesthetics bridging the gap with modern styles and a human approach. She’s worked…


Design Team of One

· January 30th

I’ve had a long history of working on small teams with mostly developers, the occasional marketer or illustrator, and exactly one designer: me. For the last year and a half, I’ve been the only designer at a startup. Super fun, right? Well, yeah, actually. But it’s not without it’s challenges, too. When I accepted the job, I had a lot of excitement…

The Curse of Casual

· January 23rd

One of the first things I did when I moved to working independently was list my cell number on my site. Right up top, pretty hard to miss. In an industry fueled by gotta-have-it-now deadlines, giving people an immediate way to reach me seemed like a smart idea. I expected to budget a few extra minutes into my day to field long-winded project inquiries and…

Catching up with Jon Contino

· January 16th

Jon Contino is a name known ubiquitously in our industry for his distinctive, handcrafted work which has attracted clients like Nike, American Express, ESPN, The New York Times, Jack Daniel’s, Coca-Cola and the list goes on. Born and raised in New York, his work combines influences of contemporary street art, hand-drawn lettering and historical cues from…


Finding Ground

· September 25th

I’ve always been the type of individual that couldn’t function as normal once I set my mind to something, and was determined to see it through to completion. Ever since I started designing, I‘ve wanted nothing more than to learn, grow, and produce great work in the field — and I’ve wanted to do so in as little time as possible. I’ve always been the type of person who…

Create

· September 19th

A lot of things we see today revolve around the idea that you can do something better than the next guy rather than doing something different from the next guy. There’s a plethora of decent ideas that seep through the cracks of your mind that we just wipe away and forget about. Don’t feel like you have to follow everyone else to fit in, but rather…

Balancing Act

· September 17th

Traveling back and forth between Paris and the gorgeous French coast, my wife and I are spending the next year abroad – learning the French language, sightseeing, surfing + adventuring outdoors, all the while eating some of the best food of our lives. With this amazing adventure comes the reality of balancing freelance work with daily life…


Just Add Panic

· July 22nd

Evolution has blessed us with an elaborate little brain cocktail called fear. It’s brilliant. Over time, we’ve preserved (and arguably over-populated) our species with the help of fear-learning psychology. Caveman see tiger eat caveman, caveman fear tiger. It’s so simple—we observe the natural world and use new information to predict a negative outcome…

Persistence Pays Off

· July 9th

From the moment I was forced into the perpetually dull institution known as “school” I’ve heard the phrase “Practice makes perfect.” used, probably, 1,347 times. It’s not a bad motto to go by, but I always thought there should be more to it. Let’s say you’re working on perfecting your craft, whatever it may be. Let’s say it’s writing in cursive. You start to see your…

Trust Your Gut

· July 1st

We all get that feeling in the pit of our stomach… you’re not sure exactly what’s wrong, but you know something isn’t right. Maybe you let something slide when a co-worker asked for feedback, or maybe you were in a big meeting and you almost said something but at the last second decided not to. Regardless of the circumstance, there’s a reason you’re…


Battling Creative Block

· June 27th

You’re a creative. You’re skilled at making something—words, images, websites—out of nothing. It’s exhilarating. But sometimes it sucks. Sometimes you’ve got nothing. Maybe there are designers who can turn on their creativity as easily as they open their laptops—but not me. Whether it’s writing, a freelance logo project, or graphics for a landing page…

On Being A Design Shop

· June 25th

“Design shop” has traditionally referred to organizations that value design, but hundreds, if not thousands of firms fall under that definition. Only a select few can execute at a high level. The true definition of design shop goes beyond value: it’s a group of people who embrace design as the most effective tool for problem solving. Every product or service…

A Big, Small Ask

· June 21st

Let’s kick this off with the assumption that you already have some understanding and acceptance of white male privilege. Show of hands…So, yep, that’s most of us. Everyone is entitled to their perspective on how they arrived at this conclusion, I’m just happy that we agree that there’s imbalance in our culture. What I want to talk about is what…


Know what’s going on

· June 20th

It seems like an obvious thing to say, but in the business of design, you have to know what’s going on. I don’t say this in an frivolous way, I mean it quite literally; if you don’t know what’s going on, who does? I’ve spent the past decade working with companies of every size and stripe, teams that were bloated and bursting at the seams, and others…

I Hate Vacations

· June 18th

For the last twelve years I have slowly ventured into society working jobs at various different companies in various different industries. This experience introduced me to many different types of cultures. Each job I worked had the same solution in the end; I need a fucking vacation. I got my first job at the age of sixteen. It was at a major drug store chain down the street…

Set Yourself on Fire

· June 17th

When I was in art school, I had ridiculous dreams of becoming an artsy rockstar photographer. I took an entry-level job at a local magazine, where my assignments were neither artsy or rockstar. I was sent on the most mundane shoots—politicians, crowd shots, book signings—all of the tenured photographers were getting the good gigs. Eventually, after much begging…