Archives: Brian Lovin

Pumping Your Own Tires

· March 5th

In 2012 I failed to create a successful startup—er, failed to create a successful “startup.” Any reasonable third-party would probably call my company a hobby, or a side project at best. But a startup? C’mon. This essay is about pumping your own tires, patting yourself on the back, rowing your own boat—however you want to phrase it—in order to avoid the devastating truth that…