Archives: Jordan Koschei

Design and Empathy

· June 5th

The most important trait a designer can have is empathy. Practical skills are important, and a shot of talent never hurts, but at its core, design relies on our ability to see things through the eyes of our audience. We must be able to build and evaluate from the user’s perspective in addition to our own. When I was nine years old, I decided I wanted to…