Archives: Marcus Edvalson

Know what’s going on

· June 20th

It seems like an obvious thing to say, but in the business of design, you have to know what’s going on. I don’t say this in an frivolous way, I mean it quite literally; if you don’t know what’s going on, who does? I’ve spent the past decade working with companies of every size and stripe, teams that were bloated and bursting at the seams, and others…

Someone Else’s Dreams

· May 1st

When I started out in design, all I knew is that I was passionate about it; no direction, no long term plan, I just wanted to be creative and make stuff. I drifted along for a few years and, after seeing 37Signals release Basecamp, it dawned on me: this is what I wanted to do—I wanted to build products. Marketing work had grown tiresome and I felt…

Lesson From a Plastic Cup

· March 6th

I can’t help but experience the world through the eyes of a designer; everywhere I go I see things I like or, as is more often the case, things I don’t like. Like most designers, I really love happening upon inspiration in an unexpected place. I was in Starbucks about a month ago and noticed they created a $1 reusable tumbler in an effort to combat the extraordinary amount of…